CASE STUDIES /AUDIBLE
Launching the First True Prime Day Integration for Audible
PRODUCT MARKETING • PARTNERSHIPS • GO-TO-MARKET • CONSUMER MARKETING
Audible had participated in Prime Day before, but never as a deeply integrated Amazon experience. I led the product marketing strategy for Audible's first end-to-end Prime Day integration, aligning product, creative, lifecycle, and Amazon teams around a unified customer journey that introduced millions of Prime members to Audible.
31% increase in revenue
Year over year revenue growth
#1 highest performing sale
Highest-performing Prime Day sale in Audible's history
01 - the challenge
Make Audible native to Prime Day.
Prime Day had become one of Amazon's biggest customer moments, but Audible often participated as a promotional add-on rather than an integrated Prime experience. The opportunity was to create a campaign that felt like a seamless extension of Prime Day while introducing new customers to Audible.
02 - the strategy
Meet customers where they're already shopping.
Rather than relying solely on Audible-owned channels, we partnered closely with Amazon teams to embed Audible throughout the Prime Day experience. Every customer touchpoint, from merchandising to lifecycle marketing, reinforced a single value proposition designed for Prime members.
03 - the transformation
From promotional campaign to ecosystem experience
04 - the execution
Connecting two brands through one customer journey
Led product marketing strategy for the Prime Day.
Developed customer messaging and campaign positioning.
Partnered with Amazon Retail, Product, Creative, and Lifecycle Marketing teams.
Coordinated launch planning across multiple customer touchpoints.
Ensured a consistent experience across owned and Amazon channels.
05 - the outcome
Audible's biggest Prime Day yet.
partnership
Established the first fully integrated Prime Day experience between Audible and Amazon, creating a stronger foundation for future cross-brand campaigns.
IN Market
Delivered a seamless shopping experience that made Audible feel like a natural part of Prime Day rather than a standalone promotion.
business impact
The campaign contributed to a 31% year-over-year increase in revenue and became Audible's highest-performing Prime Day sale.