all case studies
Selected work
Product marketing case studies spanning healthcare, consumer technology, and startups—focused on launching products, creating new categories, and turning complex ideas into compelling customer experiences.
positioning
GeneDx Infinity™
A flagship genomic testing platform, repositioned around one sharper value narrative.
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product integration
Audible × Prime Day
Audible, integrated into Amazon's biggest retail moment — turning Prime Day into an acquisition and re-engagement engine..