PRODUCT MARKETING • GTM STrategy

I make complex

products tangible

I'm a product marketing leader with over a decade of experience turning technically complex products into clear market positions - AI, health-tech, and consumer brands. I lead go-to-market strategy, messaging architecture, and cross-functional launches for teams at Amazon (Audible), GeneDx, and venture-backed startups.

View case studies

Download resume

$20M

Incremental revENUE - Audible’s largest sale in 20+ years

40+

Products & features launched, from apps to integrations

20+

Global teams aligned per launch across product, eng & brand

50%

Average MoM subscriber growth

SELECTED WORK

Strategy-first case studies

ALL WORK

POSITIONING

HEALTH-TECH * AI

GeneDx - Repositioning Infinity around the data moat

Repositioned an overloaded, multi-capability brand term into one focused concept: the world's largest rare disease dataset as competitive differentiator. Aligned Marketing, Medical, Product, Commercial & Executive leadership.

Unified positioning

GTM STRATegy

platform integration

Audible x Amazon - The first true Prime Day integration

Sized the opportunity, built the GTM, and coordinated 20+ global teams to launch Audible's first Prime-integrated sale — balancing three distinct audience messages across every owned channel and Amazon placements.

$20M • record-breaking

GTM STRATEGY

NEW CATEGORY CREATION

LIT Videobooks - Launching a new content category from zero

Repositioned an overloaded, multi-capability brand term into one focused concept: the world's largest rare disease dataset as competitive differentiator. Aligned Marketing, Medical, Product, Commercial & Executive leadership.

50% MoM growth

See All work

how i work

Strategy that ships

Positioning & Messaging

Messaging architecture & frameworks

Competitive differentiation

Audience & market research

Narrative for technical products

GTM Strategy

Opportunity sizing & prioritization

Launch strategy, pre → post

Pricing & packaging input

Full-funnel channel planning

Cross-Functional Leadership

Product, eng, legal, medical, sales

Executive alignment & reporting

Sales enablement & battle cards

Creative direction & briefs

Data & Experimentation

A/B testing programs

Cohort & segment analysis

Tableau, Amplitude, Excel

Post-launch performance reviews

"Michael brought an excellent sense of calm and professionalism to a tumultuous period of change and challenging work. "

Michael Duke, Global Member Marketing Lead, Amazon - Audible
"Michael has been an invaluable asset to our organization, and I cannot recommend him enough."

Ronak Sheth, CEO & Founder of LIT Videobooks
"Michael was a star and his leave left a hole in the team, which is a testament to how much incredible work he accomplished during his time at Amazon."

Vanessa Karalis, Global Member Marketing Manager, Amazon - Audible
"Michael has a keen focus on driving user engagement and conversion through email marketing, in-app messaging, social media, and partnerships."

Allison Tebbe, Director of Marketing, LIT Videobooks
"Michael was critical to my success. He needed little direction and problem solved quickly. I could not recommend his services more and I’m so thankful to have found him!

Nicole Castillo, Product Marketing Manager at Penumbra Inc.