Launching a New Subscription Service

The Brief

LIT Videobooks went from selling individually priced movies to offering their whole library in a new subscription service. I was tasked with making their existing customers aware of this new offering and converting them into annual subscribers.

  • • Raise awareness for subscription

    • Convert existing customers to subscribers

  • • Created an email outreach strategy

    • Created targeted paid ads

    • Implemented a social media strategy to highlight our full catalog of films. Content included roundups, author spotlights, individual spotlights and more

  • • In first 3 quarters grew subscribers 50% month over month

Services

  • Email & SMS Marketing

  • Social Media Marketing

  • Paid Advertising

  • Content Creation

  • Copywriting

  • Partnership Marketing

Next

Launching a New iOS App