Product Launch
Below are some of the products I’ve launched from documentaries to apparel.
During my time at LIT Videobooks I launched over 20, 1-hour long documentaries or videobooks. I conceptualized and led all pre-launch, launch, and post-launch marketing initiatives.
This included:
Social media
Paid advertising
Email & SMS
In-App Marketing
Podcasts & Speaking Engagements
Partnerships
Video production
Launched over 20+ Films
During my time at LIT Videobooks I launched our iOS app. Which has since been featured multiple times in the Apple App Store’s “best of” category.
Goals: awareness & adoption
This included:
Social media
Partnerships
Email
Website
Launched a new iOS App
During my time at LIT Videobooks I launched a new subscription service and grew subscribers on average by more than 50% MoM in the first 3 quarters.
This included:
Social media
Paid advertising
Email marketing
Podcasts & Speaking Engagements
Partnerships
A new subscription service
During my time at que I helped prepare for the launch of a new category of products for us, apparel.
This included:
Social media
Partnerships
Email
Website
Content creation
Kickstarter wire frame & campaign outline
Video production
A functional bag
During my time at que I led all pre-launch, launch, and post-launch marketing initiatives for our new insulated bottle which quickly became our best-seller.
This included:
Social media
Paid advertising
Email marketing
Podcasts & Speaking Engagements
Partnerships