Increasing User Engagement by 100%
One of the primary challenges LIT Videobooks confronted was the need to increase user engagement. Despite a growing library, users had a limited awareness of the extensive selection of films.
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• Increase user engagement
• Increase average completed videobook per user per week
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• Implemented a weekly content calendar for email, push notifications, and in-app messaging to highlight specific films and themes.
• Created engaging social media content to spread awareness of each film
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• Average completed videobook per user per week was increased by 100% in the first 6 months
Services
Email Marketing
Social Media Marketing
In-App Marketing
Content Creation
Copywriting
